Often not discussed, Identity & Branding for your business is much more than a logo design. A Logo is one piece of a larger brand identity. This identity often includes not only designed elements, but also emotional direction, and personality of the brand and its people.
One of the more important pieces of a Identity project is the style specifications. This is a set of specifications and usage guidelines I set in place for you (and others using your branding) to follow. It will keep the brand consistent, and not leave you to guess in areas. It covers everything from the color palette, typefaces, and usage in different media types.